Terms of Service

Effective date: September 30, 2026

Welcome, and thanks for visiting Double D Fly Co. These Terms of Service ("Terms") are an agreement between you and Double D Fly Co., LLC ("Double D Fly Co.," "we," "us," or "our"), a Tennessee limited liability company, and they govern your use of our website at doubledfly.com (the "Site") and everything you buy or access through it — our merchandise, digital guides, annual passes, and related content (together, the "Services").

Please read these Terms carefully. Questions? Email us at hello@doubledfly.com.

1. Acceptance of these Terms

By using the Site, creating an account, or placing an order, you agree to these Terms and to our Return & Refund Policy and Privacy Policy, which are part of this agreement. If you don't agree, please don't use the Site or buy from us. If you're using the Site on behalf of a business or another person, you're confirming that you have authority to accept these Terms for them.

You need to be at least 18 years old, or the age of majority where you live, to buy from us or hold an account.

2. Your account

Some features — like managing an annual pass — use an account. If you create one, you agree to give accurate information, to keep your login credentials secure, and to be responsible for activity that happens under your account. Tell us at hello@doubledfly.com if you think someone has used your account without permission. We may suspend or close an account that is used in a way that breaks these Terms.

3. Orders, pricing, and payment

  • Placing an order. When you place an order, you're making an offer to buy. We may accept or decline it. A confirmation email means we've received your order; our acceptance happens when we fulfill it.
  • Prices. Prices are shown on the Site in U.S. dollars and don't include taxes or shipping unless stated. Applicable taxes and shipping are added at checkout.
  • Payment. Payments are processed by our third-party payment providers through Squarespace. By submitting a payment, you confirm you're authorized to use the payment method and you authorize the charge for your order, including any taxes and shipping.
  • Errors and availability. We try to keep pricing, descriptions, and availability accurate, but mistakes happen. If we find an error in the price or description of something you ordered, or an item is unavailable, we may cancel the order and refund you. We may also correct errors, update information, and change or discontinue products at any time.
  • Cancellations. Made-to-order merchandise goes into production quickly, so once an order is placed we may not be able to change or cancel it. If you need a change, contact us right away and we'll do what we can.

4. What we sell

  • Physical merchandise is made to order and produced by our print-on-demand partner. Returns and replacements for merchandise are governed by our Return & Refund Policy.
  • Digital guides are downloadable files licensed to you (see Section 5). Digital sales are final, as described in our Return & Refund Policy.
  • Annual passes are auto-renewing subscriptions (see Section 7).
  • Books are sold and fulfilled through Amazon (Kindle Direct Publishing) under Amazon's terms and return policy, not directly by us.

5. Our content and your license to use it

Everything we create — our guides, maps, written content, photographs, illustrations, logos, brand names, and the design of the Site — is owned by Double D Fly Co. or our licensors and is protected by copyright, trademark, and other laws. We've put real work and local knowledge into this material, and we ask that you respect it.

Your license to digital guides and passes. When you buy a digital guide or an annual pass, we grant you a personal, non-exclusive, non-transferable, revocable license to download and use that content for your own personal, non-commercial use. You may keep a personal copy and print a copy for your own use on the water.

What you may not do. You may not copy, resell, redistribute, share, sublicense, publish, post publicly, or otherwise make our digital guides or pass content available to anyone else, and you may not remove any copyright or ownership notices. You may not use our content to create a competing product or feed it into a database or model for redistribution. Reselling, sharing login credentials, or distributing our digital files is a breach of these Terms and may end your access without a refund.

We welcome normal, reasonable quoting and linking — for example, mentioning us or linking to a page. If you'd like to use our content beyond personal use, email hello@doubledfly.com and just ask.

6. Acceptable use

When you use the Site, please don't:

  • Break the law or infringe anyone's rights;
  • Copy, scrape, or harvest content or data except as normal browsing allows;
  • Interfere with, overload, or try to gain unauthorized access to the Site, accounts, or our systems;
  • Introduce malware or attempt to disrupt the Services; or
  • Use the Site to harass others or to post false, harmful, or unlawful content where posting is allowed.

We may remove content, and suspend or end access, for anyone who misuses the Site.

7. Subscriptions and auto-renewal

Our annual passes (for example, All-Access and our regional passes) are subscriptions that renew automatically. These terms apply to every pass, alongside our Return & Refund Policy:

  • Term and automatic renewal. Each pass runs for a 12-month term and, unless you cancel before the renewal date, renews automatically for another 12-month term. You authorize us (through our payment processor) to charge your payment method the then-current annual price for that pass at the start of each renewal term.
  • Disclosure and consent at checkout. Before you buy a pass, we show you the renewal terms — that it auto-renews, how often, and at what price — and you affirmatively agree to them as part of checkout.
  • Renewal reminder. We send a reminder to your account email before each renewal so you know a charge is coming and have time to cancel if you want to.
  • How to cancel. You can cancel anytime from your account or by emailing hello@doubledfly.com. If you cancel before your renewal date, you won't be charged for the next term, and your access continues through the end of the term you've already paid for.
  • Price changes. We may change the price of a pass. If the renewal price is different from what you last paid, we'll let you know before it takes effect so you can decide whether to continue.
  • Refunds. Subscription refunds are handled as described in our Return & Refund Policy.

8. Third-party services and links

We use trusted third parties to run the store, including Squarespace (website and checkout), our print-on-demand partner (merchandise fulfillment), and Amazon/KDP (books). Your purchases through those services may also be subject to their terms and policies. The Site may link to other websites we don't control; we're not responsible for their content or practices.

9. Disclaimers

Our guides are information, not a guarantee of safety or results. Fishing and spending time on and around the water — including wading, hiking, and backcountry travel — carry real risks. Our guides describe waters, access, conditions, history, and techniques to the best of our knowledge, but conditions change, access and regulations change, and every angler is responsible for their own safety and for following all applicable laws, licensing, landowner rights, and fishing regulations. Always check current conditions and regulations, use good judgment, and fish within your ability. You use our guides and take to the water at your own risk.

The Site and the Services are provided "as is" and "as available" without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent allowed by law. We don't warrant that the Site will be uninterrupted, error-free, or free of harmful components, or that any information is complete or current.

10. Limitation of liability

To the fullest extent allowed by law, Double D Fly Co., LLC and its members, employees, and partners will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill, arising out of or related to your use of the Site, the Services, or our content — including any injury, loss, or damage connected with fishing, travel, or outdoor activity — even if we've been advised such damages are possible.

To the fullest extent allowed by law, our total liability for any claim arising out of or related to the Site, the Services, or these Terms is limited to the amount you paid us for the product or subscription that gave rise to the claim in the 12 months before the claim.

Some states don't allow certain limitations, so parts of this section may not apply to you. Nothing in these Terms limits liability that can't be limited under applicable law.

11. Indemnification

You agree to indemnify and hold harmless Double D Fly Co., LLC and its members, employees, and partners from claims, losses, and reasonable expenses (including attorneys' fees) arising out of your misuse of the Site or Services, your breach of these Terms, or your violation of any law or the rights of another.

12. Governing law and disputes

These Terms are governed by the laws of the State of Tennessee, without regard to its conflict-of-laws rules. You agree that any dispute arising out of or relating to these Terms, the Site, or the Services will be brought in the state or federal courts located in Tennessee, and you consent to the personal jurisdiction of those courts, unless applicable law gives you the right to bring it elsewhere. If any part of these Terms is found unenforceable, the rest stays in effect.

13. Changes to these Terms

We may update these Terms from time to time. When we do, we'll post the updated version here and change the effective date at the top. Meaningful changes take effect when posted, and by continuing to use the Site or your subscription after that, you accept the updated Terms. If you don't agree to a change, please stop using the Site and, if you have a pass, cancel it before your next renewal.

14. Contact us

Double D Fly Co., LLC
Email: hello@doubledfly.com

Thanks for supporting a small East Tennessee fly brand.

See you on the water. — The Double D Fly Co. team